Information Architecture and Usability Testing

Prior to the development of a Website, Zoyto’s Web Consultants conduct a workshop with your marketing team, gathering information about the objective of the campaign, the type of information that is to be communicated during the campaign as well as the process and flow of the information that is to be delivered to the end user. This allows for the creation of style guides, graphic design motifs, page design and a content management system that supports the Marketing Team’s campaign initiatives. Prior to the actual campaign launch, a considerable amount of testing is conducted, including usability testing initiatives that gather feedback from users experiences, thus allowing modifications to the system that enhance the overall experience of the user. Zoyto’s Web Consultants will build a campaign that keeps your audience in mind.