ZSuite
Convergence
As companies strive to reduce operational
costs, it becomes a balancing act with trying to increase revenue
and grow market share at the same time. Many of our clients
are able to leverage the convergence of the ZSuite offering that
supports the creation of relationships that yield maximum value
over their entire lifetime. ZSuite’s convergence of multi-language
call center operations, global fulfillment and distribution services
and robust IT infrastructure optimizes the velocity to which our
clients realize revenue, and provides a clear, competitive advantage
in their go tom market strategy.
Recent research indicates this paramount
shift in both the way customers interact and how companies are
responding to the new landscape of the marketplace.
· A 2004 META Group study found that multi-channel consumers
spent 53% more during the 2003 holiday shopping season than did
non-multi-channel shoppers. On average, the multi-channel shopper
spent $1,100 to the non-multi-channel shopper's $725. The conclusion
suggested by this study is that organizations that synchronize
cross-channel interactions and provide customer intimacy at every
touch point will achieve higher brand loyalty and increase profits.
· In a 2003 Forrester survey, more
than 67% of respondents reported that, while they have implemented
a centralized customer database, more than 70% say they do not
have a 360 degree view of their customers. This suggests creating
a data warehouse alone does not address an organization's customer-centric
needs.
The philosophy of ZSuite is simple
– by providing superb customer experience through understanding
interaction, we can in turn systematically build long term customer
value. Contact Us to learn more about how ZSuite can help your
business succeed.
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